Amazon Australia

Every thing you need to know

In December 2017, Amazon Australia was officially launched after a long wait. The official categories on the website after the launch, included clothing, shoes, computers, electronics, beauty products, sporting goods, DVDs, and toys.

This launch meant Aussies who were shopping on had now the option to shop from In fact, starting from July 2018, Amazon was redirecting Aussies visiting to This was, in part, to meet the Online Goods Tax requirements for online retailers.

So, let’s see how much do you know about Amazon Australia?

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What is Amazon?

Amazon is an American multinational company based in Seattle, Washington. It one of the Big Five technology companies in the world, alongside Google, Apple, Microsoft, and Facebook. The company was started in 1994 by Jeff Bezos as a bookstore, and it has grown to offer a marketplace for almost any product.

Amazon, by itself, it just a brand name. The company offers lost of other products and services. One notable service is Amazone Prime, which has grown to become the heart of the company thanks to its 100 million subscribers.

Amazon also offers logistics and cloud services (Amazon Web Services). Both of these services serve millions of customers. It’s through the company’s well-established logistics systems that it’s easier for them to ship millions of products every year to customers.

However, Amazon is known to millions of people as an eCommerce marketplace. Today, you can use Amazon as a customer or seller on one of the biggest marketplaces in the world that are fueling eCommerce growth.


What Is Amazon Australia?

Amazon Australia is basically an Amazon website for Australia but with services and products tailored to meet the unique needs of Aussies.


You can access the website at to shop for a lot of products. Since its launch in 2017, the site has added new categories, including automotive, apps & games, garden products, pet supplies, musical instruments, and many more.


Amazon Australia’s main office is located in Sydney, but the behemoth company has a 24,000-square meter fulfillment center in Dandenong South, Melbourne. In August 2018, the company opened another 43,000-square meter fulfillment center in the southwest of Sydney.


Basically, with these warehouses, it means it will be easy for the company to process and ship customers’ orders.

Is amazon big in Australia

Industry experts have predicted that Amazon Australia will become the sixth biggest retailer in the country. Basically, with its entry in Australia, it’s expected to change the entire landscape of Australian eCommerce. In 2018, Amazon Australia’s revenue stood at $292.3 million up from $17.3 million in 2017, representing a 1500-percent increase. However, the company didn’t make any profit that period as it made a loss off $5.3 million. It also made a loss of $8.9 million in 2017. The truth is, Amazon Australia has had a shaky start since its launch, but analysts say the company is likely to dominate the retail space in about seven years. Hopefully, the company will be able to replicate its US success story. Many experts have also noted that Amazon tends to be successful in countries where it offers Amazon Prime, which was launched in Australia in June. Amazon Prime is a subscription service with more than 100 million users worldwide. It gives you access to several benefits, such as FREE fast shipping, movies, TV shows, and music.

Is Amazon Prime Good in Australia?

With slightly over a year in Australia, Amazon Prime is still in its early days. The service has been successful in all countries it’s an offer, so it’s much expected to perform well in Australia, too.

This all-in-one service costs about AU$6.99 per month, or you can take the yearly package available at AU$59. It also comes with a free 30-day trial to let you determine it’s worth paying the subscription.

In Australia, Amazon Prime subscribers get access to several benefits and features, including:

  • Prime Video – a video streaming service
  • Prime Music – a music streaming service
  • Prime Reading – you can access coming, magazines, and e-books with this service
  • Twitch Prime – stream content without ads and get bonus games
  • Amazon Drive and Prime Photos – cloud storage for backups
  • Free two-day domestic deliveries for eligible purchases
  • Free international delivery for orders above AU$49
  • Free release-date delivery for pre-order items such as movies and games
  • A viable alternative to Amazon Prime might be Netflix: Read more about Netflix

Some benefits and features also depend on where you’re located. For example, metro areas have free expedited delivery of 2 business days on local purchases. Non-metro areas have free expedited delivery of 3 to 5 business days on local items.


With the subscription rates, Amazon Prime comes at a cheaper rate in Australia than in most countries where it’s offered. But experts say that the rate is only for the early days of the service in the country. It’s likely to go up once more people subscribed and new features get added.


If you’re an avid online shopper, Amazon Prime is definitely good for you. Getting free shipping on some products can actually save you money. Plus, the access to lots of ebooks, movies, and music is pretty great.

What Products Can You Buy on Amazon Australia?

With slightly over a year in Australia, Amazon Prime is still in its early days. The service has been successful in all countries it’s an offer, so it’s much expected to perform well in Australia, too.

This all-in-one service costs about AU$6.99 per month, or you can take the yearly package available at AU$59. It also comes with a free 30-day trial to let you determine it’s worth paying the subscription.

At the launch of the website, there were limited categories for customers, and it was certainly not a good thing. But this quickly changed for the better. 

As expected, the company has expanded the categories, and now customers have plenty of products to choose from. As of October 2019, the site had 28 product categories, including:

  • Apps & Games
  • Audible Audiobooks
  • Automotive
  • Baby
  • Beauty
  • Books
  • CDs & Vinyl
  • Clothing & Shoes
  • Computers
  • Electronics
  • Garden
  • Gift Cards
  • Health, Household & Personal Care
  • Home
  • Home Improvement
  • Kindle Store
  • Kitchen & Dining
  • Luggage & Travel Gear
  • Luxury Beauty
  • Movies & TV
  • Musical Instruments
  • Pantry Food & Drinks
  • Pet Supplies
  • Software
  • Sports, Fitness & Outdoors
  • Stationery & Office Products
  • Toys & Games
  • Video Games

In addition to these categories, you can also access the Amazon Global Store for a wider range of options.

How do I Place an Order on Amazon Australia? ​

If you’ve used Amazon US before, things are pretty same on Amazon Australia when it comes to purchasing products. You can use your Amazon US details to log in to the website, too.

Signing up for an account is also straightforward if you don’t have one. Remember to provide your correct delivery address and payment information when creating an account.

You can add a credit or debit card to your account to pay for your purchases. You can edit this information anytime you want. There’s no option to pay with cash like the Amazon brick and mortar stores in the US.


How Are Shipping Times Like?

With Amazon Australia, shipping speeds depend on your delivery location, the delivery option you choose, and the type of fulfillment.

With standard shipping, it takes about 3 to 5 days for deliveries to be made in Sydney, Melbourne, Brisbane, Adelaide, and Canberra. Standard delivery is not available for orders under $39, but it’s offered free for orders above $39.

Same Day at Home delivery is available in Sydney and Melbourn only, and there are eligible postcodes for this service. This shipping cost $9.99 for Prime users and $12.99 for non-Prime users.

Priority shipping takes one day while expedited shipping takes about 1 to 2 days. Expedited delivery to ParcelPoint pickup locations takes 2 to 3 days.

The above delivery times only applied to the stated locations: Sydney, Melbourne, Brisbane, Adelaide, and Canberra. For regional and remote areas, here are the shipping speeds:

  • Priority shipping is 2 to 4 business days
  • Expedited delivery takes 3 to 5 business days
  • Expedited to ParcelPoint pickup locations takes 5 to 11 business days
  • Standard shipping is 5 to 8 business days
  • Standard to ParcelPoint pickup locations takes 5 to 13 business days

Other metro areas, such as Hobart, Perth, Wagga Wagga, Sunshine Coast, Wollongong, Ballarat, and others have different delivery speeds too. Depending on your delivery option, it takes about 1 to 13 days to get your product if your location is listed under “Other Metro Areas.”

Deliver speeds for products sold by third-party sellers vary depending on the seller. The estimated delivery time will be indicated on the product detail page.

What’s the Amazon Global Store on the Website?

If you’re shopping on Amazon Australia website, you’ll notice the option to select Amazon Global Store. What is it?


Amazon Global Store basically offers you more product options from Amazon US, allowing you to browse them within the Amazon Australia website.


You don’t have to leave your leave the Australian site to access the store. All products are sold and shipped from Amazon US.


This means you can take advantage of betters deals from overseas if you want to. Basically, you don’t need to have an Amazon US account to buy global products.

How Can I Sell Products on Amazon?

If you want to sell products, then you need to know about Amazon Marketplace. Ideally, it’s a platform that allows third-party sellers to sell used or new products at a fixed price alongside Amazon’s products. You can list products in more than 20 categories.


See the Amazon Seller Guide and FAQ’s below for more information:


You’ll need to create a Seller Central account to get started as a seller. Selling on Amazon means you can easily tap on the millions of users on the site to grow your sales and improve your revenues. This is particularly an ideal option for news businesses that are trying to keep their overhead low.


You can join the Fulfillment By Amazon (FBA) program, which was launched in Australian in February 2018. FBA is one of the most advanced fulfillment networks in the world that lets you focus on selling the products alone; let Amazon worry about shipping.


As a seller, you can choose to process the order yourself. In this case, you’re responsible for handling products, shipping products, managing returns, and communicating with customers.


Basically, with FBA, you store your products in Amazon warehouses (located Melbourne and Sydney). When customers buy your products, Amazon picks, packs, and ships the products. They also offer customer service, making things pretty easy for you.


Keep in mind there are fees when you use Amazon Australia as a seller. As of October 2019, you’ll have to pay a fee of $49.95 to list your products. Amazon also charges a fee of 6 to 15 percent of your sales, depending on the type of products you’re selling.

Amazon Australia 1

What Other Services Are Available on Amazon Australia?

On the website, you’ll notice two other departments: Alexa Skills and Amazon Devices.


You’ve probably heard about Alexa, which is voice service offered by Amazon through Amazon Echo. Alexa helps you to make voice commands, such as playing music, making a to-do list, playing audiobooks, or even setting an alarm.


Typically, Alexa Skills are the capabilities that make it possible for Alexa to complete your commands. They are simply like apps than you install on Alexa. So, if you want your Alexa to complete as many tasks as possible, you can find more skills on Amazon Australia.


Then there is the Amazon Devices section, which is a dedicated section for Amazon products. So, if you’re a fan of Amazon products, this is where you can easily find them. These products include Fire tablets, Fire TV, Kindle e-readers, Echo & Alexa devices, and home security products.


You’ll also find accessories for these products on the same page.

Final thoughts on Amazon Australia

If you love shopping on Amazon, then the 2017-launch of Amazon Australia a well-timed boon for you and other thousands of customers.


But the launch meant things were not going to work the same way as on Amazon US. As such, it’s pretty important to understand how Amazon Australia works, particularly in regards to delivery times and shipping costs.


Amazon is a well-established company with operations in over 10 countries but sells products in almost every country in the world. This means you can expect the same quality of service on Amazon Australia just like on other Amazon websites.


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