Amazon Increases its Presence in Singapore with Launch

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Amazon is finally launching in Singapore, two years after it entered South East Asia with its introduction of Prime Now. In July 2017, Amazon announced Prime Now in South East Asia, which offers two-hour deliveries for orders worth $40 or more. Customers can order a wide range of things online and Amazon delivers them ultra-fast for the customers’ convenience. Amazon Prime Now is driven by Amazon’s at least two decades of technological and operational excellence backed by Singapore’s talented associates. This entry into South East Asia was a sign that Amazon intended to compete with Alibaba which already had a foothold in the region.

According to country manager for Singapore, Henry Low, the launch of in Singapore follows feedback that Amazon received from customers. The customers expressed the desire to be able to shop on their computers and mobile devices and to have more local and international selection of products combined with fast and reliable delivery.

Low was quoted saying, “Since we introduced Prime Now for Singapore customers in 2017, we’ve been listening to customer feedback and constantly looking for ways to improve the customer experience… Today marks the next step for us in Singapore. We will continue to work hard to earn the trust of Singapore customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”

By launching in Singapore, the retail giant enables local brands to sell their products in the Amazon’s store that is dedicated to Singaporean customers. The selling partners will be offered access to credit card fraud protection, easy listing tools, promotional features, and payment processing. This will help them to be easily discovered by their customers. They will also have access to reports and analytics that will help them to improve their selling efforts.

The launch of is a dream come true for Singapore local businesses. Some of them already sell with Amazon and the launch of will be an additional channel for them to engage with local consumers. They can focus on growing their businesses while Amazon picks, packs and delivers local products and takes care of customer service and returns. As orders are fulfilled by Amazon’s world-class fulfillment service, local businesses can grow very fast and reach even more customers.

E-commerce is not new in Singapore. There are already many ecommerce options to choose from such as Shopee, Shopify, Lazada/Redmart and Qoo10. That is competition for that Low is not worried about since Amazon focuses on its customers and not on other companies. Also, he is not worried because Amazon is the largest e-commerce platform in the world and it will bring to Singapore its best lessons learnt and best practices of running an online store at global level. Amazon will offer the best customer experiences, global selections and local options.

Henry Low says his Singapore customers have told him that they value the vast selection of goods at great prices and the convenient delivery options. He will therefore continue to build on those with the launch of, and take advantage of the huge online potential still available in Singapore.

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