Buying and selling domain names can lead to loss of money and time but, if done wisely, it can be very profitable.
Domains are virtual real estate online and if you happen to have a name that a huge company is looking for, you can rake in hundreds of thousands of dollars. Some people have sold domain names for millions of dollars, for example Voice.com was sold for $30 million in June 2019! Experts say it is one of the largest cash sales of a domain name. So, there is hope for aspiring domain name buyers and sellers. Here are the tips for buying and selling domain names profitably.
Tips on how to make a ton of money buying and selling domain names
1. Narrow down your possibilities
Targeting prospective buyers based on their perceived economic status is a mistake. You might register or buy a bunch of domain names that break a particular profession’s rules and regulations and end up with unsaleable inventory.
It is much easier to sell a domain name that you know will be valuable to someone in a particular industry or profession. Therefore, the first step is to narrow down your possibilities. If you know about pets, consider .dog or .pet as extensions for domain names. If you are into education or healthcare consider using .education or .doctor. If you know much about real estate or cars consider .realestate or .car.
2. Find names that offer genuine value to buyers
If you are going to buy domain names, search for those that will be attractive to buyers in the niche market that you are targeting. Since you know about the industry or profession that you are considering, think of ways particular domains that you find would be valuable to a buyer. If you were the buyer, in what ways would each one benefit you? How much money would you make every month or every year if you were the one in the business that buys the domain name? Does the name sound authoritative? Is it a geographical name or a business name or a generic name or a popular name? Use your answers to these questions to refine your search. If you find domain names to which you can answer the questions with confidence, you probably have a winner. If you know the niche very well and you know a few people who you can contact, you can easily convince them that the domain will be an asset that will help their business to grow.
3. Check if the domains are available
After narrowing down the names that you may be registering, the next thing is to find out if they are available. Go to the website of any domain seller and search. If the names are taken, then you can’t register but you can buy from the aftermarket. Some people own names that they don’t use and may even let them expire.
Domain name registrars usually have domains for sale from people who no longer need them. They even hold regular auctions for domain names. There are also a number of market places for domains such as Sedo and Flippa where you can buy and sell domain names. Use their advanced search features to narrow down your search by price, extension or keyword. Domains are also available in some forums such as NamePros and DNForum where community members discuss, buy, auction and sell domain names. Community members also help each other to find unique domain names. You may not be able to find the domain names you are looking for in these places but later you can go back and sell yours.
4. How to evaluate the price
Before buying or selling a domain name, you want to make sure the price is fair. There are websites where prices of domains that have been sold can be compared. For example, on Namebio you can enter the keyword and use advanced search features. Your search will bring up a list of names similar to the one you have, how much they were sold for, where and when they were sold. You can also visit the weekly report on DN Journal that discusses the top sales of the week to see how much has been paid for similar domain names. Using these resources, you can get a guideline for pricing your domains correctly.
If you are happy with the price as a buyer, buy as fast as possible before the auction ends or make an offer directly to the seller if that option is available. You can use the same resources to determine a price if you are selling.
5. Sell your domains on trustworthy platforms
You will want to sell on a venue such as Flippa or Sedo that has good ratings, is recognized by the Better Business Bureau or is licensed by a trusted government entity. The domain name will be exposed to many potential buyers on their wide distribution networks and the buyers will have confidence in the domain name.
Stay firm on the price that you decide on. However, be open to prices above it if you are auctioning the domain. Also, be open to all businesses that have an interest in your domain because it reflects their branding. You will find that if you have a .com domain, there are businesses with .org, .net and .info that may be interested in it.
If you can’t sell on these platforms, never sit with the domain name in your books without making an effort to sell. You can reach out to people whom you know who will benefit from the domain name. If you are familiar with the niche that they are in, you will be able to communicate the value proposition of the domain name.
If you are new to domain buying and selling, there is a learning curve. Learn from others by joining forums such as Namepros and asking a lot of questions. Attend domaining conferences where you meet other professionals and learn about the tools and services available to you from various sources in the industry. You will soon be an expert in the field and make profits from buying and selling domain names.