Top websites in Australia

Worldwide there are over one billion websites and the traffic to these is heavily dependent on what each one offers. The internet has significantly changed the way people shop, keep track of the news and socialize. 

A closer scrutiny of the top 50 ranking websites in Australia, as rated by various metrics for 2019,  show that as a nation Australians are keen shoppers, especially for bargain priced goods, they rely on social media for their news updates, and they watch the real estate market closely.

Entertainment is also high-up on their mind when online, with music, movies and even porn ranking highly. Their clicks also show that they also rely on the internet for financial transactions.


Smartphones allow people instant access to every type of service imaginable and offer instant gratification whether they seek information, purchases, entertainment, a quick chat with friends, or other services. This explains why certain types of sites were more popular.

Australians don’t differ much from the average global user, since many top websites simply fulfill basic human needs. This can be seen from the list below: 

Top websites in Australia

Updated in 2019, reviewed by research team

Google is not only a search engine but also offers many other internet related services, software, and hardware. One of the top four tech companies, Google services include technologies for online advertising and cloud computing.

Youtube is where users can watch, upload and share videos. Users can also create a personal channel and others can subscribe and follow them. On Youtube, users can create playlists and can enjoy their favorite videos from any device.

With over 2 billion active users, Facebook is the most popular website for social networking. Its users create profiles, can upload and also share videos. Family, friends and colleagues can keep in touch and also message each other.

This domain offers the same as, but searches from here reveal results that are sorted in a way that is relevant to Australian society.

Owned by Facebook, Instagram is a social networking service for sharing photos and videos from a mobile device. Users who follow someone can see their feed and can interact with them.

This commercial online site is famous for its sales on a consumer to consumer, business to consumer level and its auctions. Consumers can search for products locally or internationally and millions of transactions take place here daily.

This is a set of services offered by Microsoft and includes a search engine, webmail services, software and Skype. Using Microsoft services ensure that files, photos, contacts, and other settings can securely be used across all devices.

Tweets are short messages that users on Twitter can communicate with. The social networking site was launched in 2006 and users follow people and companies. It has 100 million daily users and a whopping 500 million tweets are exchanged.

The free multilingual encyclopedia (available in 300 languages) is written by its users and it has thousands of edits every minute. The website’s 46 million articles are accessed by 1.4 billion people monthly.

Reddit is a collection of forums and people can share news and content on it. On the homepage of the site, users can see what is trending and they can share news and make comments.

Launched in Canada, this is a site for professional and amateur pornographic video sharing and is the largest such website. Users can interact by posting comments, likes and dislikes.

This is Australia’s top news and entertainment website and it has 9.6 million unique readers. Besides the usual new offerings from within Australia and abroad, readers there are lifestyle, sports, finance, travel and tech reports.

Another pornographic viewing and sharing site has edged its way into the top 20 and allows the sharing of content. It was launched in 2007 and is a Czech registered company.

Netflix is the streaming service that allows paying viewers access to TV shows, movies and documentaries. The content can be viewed without bothersome advertising from any device with an internet connection.

The RealEstate website is where Australians can find properties for rent or sale. It is easy to navigate and people research properties, the market and can keep track of the estimated value of their property.

Yahoo was launched in 1994 and is a web services provider. Besides its search engine, it is also a directory of sites on the World Wide Web, the first to have a large following.

This is an online collection of the Microsoft programs optimized to work with multiple internet browsers. The software is accessible from all devices that have a Microsoft account without the need for software.

Another site that allows sharing of free pornographic videos, XNXX was launched in 1997.

The classifieds section moved online when Gumtree was launched in 2000 in the UK. It was designed to assist Australians, New Zealanders and South Africans moving to find accommodation, employment and meet people in the UK. It has since expanded to other countries.

Australia’s national broadcaster has been available online since 1995 and its online content is funded separately so that it can reach audiences with specifically created content.

The Commonwealth Bank of Australia offers a range of online banking services that allow Australians to complete transactions and make enquiries online in a fast, safe and efficient manner.

In a country that often experiences climatic extremes, Australians like to be informed of what to expect. The Bureau of Meteorology and its mobile application offers regular updates with radar and satellite images.

Seek is where job seekers and employers are facilitated to find each other according to qualifications and job opportunities. Launched in 1998, it is the top employment marketplace in the country.

This is the social networking site that was designed for the specific needs of the business community. Launched in 2003, Linkedin has 300 million users worldwide and network members can only connect if they are linked professionally.

Launched in 1997, is an Australian news and current event website.  The website is a joint venture with Microsoft and the network of sites includes 9News, Wide Word of Sport and 9Honey.

The shopper-friendly website of the Australian grocery store Woolworths allows shoppers to choose their groceries online and then pick it up from a store or have it delivered at home.

Pinterest is a social media network that connects users with the same interests. They can post, pin, and share videos and pictures on boards. Users can follow each other and the range of categories is vast.

xHamster is a media and social network site for pornography and users can share photographs, literature and videos. It was launched in 2007 and is available in 11 languages.

The diversity of North South Wales makes it a cultural hub and economic powerhouse. Its website is designed to offer citizens and those interested in visiting or moving to Australia easy access to information and services.

Launched in 2017, the Australian division of Amazon initially started as a website for books, movies and app purchases. It is gaining popularity with local and international sellers who want to target the Australian market.

The British Daily Mail is trusted by Australians who want to keep in touch with what is happening on the other side of the world. First issued in 1896, the tabloid went online in 2003.

Australians can access any government services that are available online. They can log in with a password and access Medicare, Centrelink and Child Support accounts while the can also update personal details.

Paypal is one of the fastest and securest ways to transfer money and make payments. Founded in 1998, Paypal is based in the United States and is the eighth largest internet company globally.

Westpac Bank was established in 1817 and is committed to offering Australians great services, both locally and globally. These are offered through their online and mobile banking services for online users.

Domain is the Australian digital property portal that owns Australia’s second largest real-estate marketing business and other real estate associated enterprises. The company was founded in 1999 and has its headquarters in Pymont, Australia.

Based in Seattle, Amazon is a global leader in e-commerce. Included in the list of top4 tech companies, Amazon also sells cloud computing, digital streaming services and artificial intelligence technologies.

People across Australia have access to over 200,000 new and used cars, motorcycles, and boats for sale online with Carsales. The company was founded in 1997 and its headquarters are in Cremone, Australia.

The largest mobile network provider in Australia, Telstra, provides its subscribers with easy access to their accounts and other information. The telecommunications company was founded in 1975.

Founded in 1831, the Sydney Morning Herald is the oldest continuously published newspaper in Australia. Online readers have access to a few stories a month, but thereafter payment is required for access.

The National Australian Bank was founded in 1982 and offers banking and financial services to customers in Australia, New Zealand and Asia. In 2008 the bank launched its branchless division.

ANZ is an Australian and New Zealand based banking and financial services group that also ranks among the top 100 banks in the world. The bank was founded in 1955 and its headquarters are in Melbourne Australia.

Bunnings is the Australian hardware store that was founded in Perth in 1887. Today it is spread out over 295 locations with a 20% market share. Their products can also be purchased online with an option of delivery or collection.

This is an adult website that provides users with the ability to partake in different sexual activities that also include live streaming and webcam. It was launched from California in 2011.

Coles is an Australian retail supermarket group that was founded in 1914. The company has also moved online for the convenience of their customers and also has 807 physical stores countrywide.

This is where those interested in finding information about their favorite movies, series, and video games look. The trivia about cast, crews, coming episodes, reviews and ratings, are what draws people to

This is where people have access to Microsoft services concerning the company’s software. Besides support for the various products the company also offers cloud computing services.

Another British newspaper that is popular in Australia. First issued in 1821 as the Manchester Guardian, the paper changed its name to The Guardian in 1959. Its online news site covers all areas of the news and other topics.

Small and medium sized businesses use this New Zealand founded cloud based accounting software on a subscription basis. The company has 1.8 million subscribers around the world.

Online shoppers and sellers form an online community. At Ozbargain, founded by Scott Yang in 2006, the online community finds and shares bargains.


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